Channel Marketing

aura defines channels as the link between consumers and producers.

Channels act as partners to producers by taking their products to the market place. In many cases, channels provide the only direct contact between a producer and their customers.

aura works with direct channels, such as the Internet, as well as multi-tiered distribution partners, including resellers, agents and dealers.

Effective channel marketing is all about ensuring that consumers receive clear messages, which are consistent with the producers' brand values.