July News

aura's Data Management Solution Improves Customer Quality

aura's new Data Uploader system is earning praise for the way it manages data from retailers – particularly for organisations that have franchised networks.

This has prompted comments from Fiat Alfa Romeo Group UK who were one of the first companies to adopt it. As Martin Delaney, Customer Satisfaction Programme Manager explains; ‘you cannot over estimate the effectiveness of the system and not only has it reduced time spent within the Company but also across the networks. The move over from the old system went smoothly and the automated request for amended records directly to the dealer is very efficient.’

Whatever methodology is being used managing data is paramount to securing robust sample sizes and delivering scores that reflect customers’ opinion. These ultimately prompt continuous improvement on the customer’s behalf.

For more details contact aura via info@auracorp.co.uk or call Steve Oliver on +44 1494 689200.