January News
aura launches new generation of lapsed customer programmes
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Without doubt the automotive sector stabilised with the aid of global Scrappage Schemes last year and with 2010 looking much the same the hopes for a strong sales recovery are centred on 2011.
All of this means the greater focus on After-sales, that became more evident in 2009, looks set to continue as sales of parts and therefore retail hours are critical as they underpin networks’ profitability.
Shrinking vehicle parcs mean fewer aftersales customers. Saving lapsed customers means sustaining and improving dealer profitability.
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In response to the market changes aura has launched a new integrated lapsed customer programme available to Manufacturers and Distributors.
Frequently these customers are referred as ‘lost’ but a recent telephone study by aura’s German Office identified that this was too simplistic. In the 4-6 year category three distinct categories emerged.
Across all 3 categories the programme grew business through:
In reality the customers not seen by the dealer were not all ‘lost’ and some considered dialogue resulted in happier customers now and in the future.
For more details on how our Lapsed Customer Programme could work for you contact Steve Oliver (+44 1494 689200) or email soliver@auracorp.co.uk