aura’s Text Mining applications confronts this issue head on by providing detailed insight into what questionnaire respondents ‘think, do and feel.’ This adds significant value to any suite of standard reports and enables Clients to understand escalating issues more quickly – enabling the ‘Voice of the Customer’ to be heard.

Each Client has been able to tailor the information in ways that suits their requirements in clear, concise detail.

The system picks out the key concepts and through linked analysis builds categories as it classifies larger volumes of customer comments.

The flexibility of the system enables many different levels of analysis. For example from dealer experience to model/component comments it can fully reflect the scope of the issue that needs to be understood.