December News

aura's Mystery Shopping Partnership

aura is delighted to announce that it has formed a partnership with Mystery Shoppers Limited to continue innovating in this field following considerable success throughout 2009.

Both partners believe that mystery shopping had become quite staid as traditional suppliers provided a generic process that just generated data. For some time we have been turning this whole process upside down and as a result capturing clients’ imagination and business. Mystery Shoppers Limited is a specialist in mystery shopping who work across many sectors with a heartland in Retail and Local Government. Using state of the art recording equipment they are able to use video, telephone and email to witness interactions with Retailers across the UK. Their focus has always been on quality from recruitment to briefing to the actual mystery shop. This focus has led to strong growth and a reputation among mystery shoppers for being the best mystery shopping company to work for.

At a strategic level we have integrated the thinking and delivery behind Customer Satisfaction and Mystery Shopping so that these measurements become more effective and confirm where remedial action is needed.

This whole approach has been competitively priced resulting in one power product and two automotive clients working with aura and several other projects in the pipeline.

As Clare Weston, Senior Account Manager at aura says: ‘It has been great re-thinking how Mystery Shopping is delivered and innovating from the customers’ perspective – ultimately this means different clients get what they require.’

For more details contact aura via info@auracorp.co.uk – alternatively call Clare Weston or Steve Oliver on +44 1494 689200.