Client Sectors

Our client list reveals extensive experience in key industry sectors with automotive, mobile telecommunications, IT and banking being the largest. aura's extensive customer research methodologies and solutions have been tailored to their respective needs despite the varied industry mix as they all face similar channel marketing challenges.

Automotive

Whilst great marketing may create a positive image, it is the automotive retailer who is the local face of the Brand. By conducting pan-European automotive research and customer surveys, aura helps manufacturers gain the insight they need to support their retailers to deliver an excellent customer experience.  As this activity has expanded we have been able to bring our expertise to bear in delivering change, resulting in a vast array of solutions – this commercial approach is a key differentiator.

Mobile Phone Industry - MICS & Retail Syndicate

aura has been running the Mobile Industry Customer Satisfaction Survey (MICS) for 5 years. Customers tell us how satisfied they are with the complete network service, retailer and handset experience. Annual reports are produced and top line results are released prior to their publication in Mobile News. In addition, customised presentations of the MICS data are offered to participants. In 2009 aura launched a Retail Syndicate in the Mobile Industry for selected partners and the results provide a rich seam of data and mobile phone insight at shared cost.

Banking Industry

Recent, dramatic changes in the Banking sector are already starting to bring about a greater focus on the customer. aura's banking research includes customer satisfaction monitoring for a leading on-line bank.  Fieldwork is carried out by telephone contact and includes questions to monitor their performance against the FSA’s “Treating Customer’s Fairly” as well as identifying how the customer experience could be improved.

IT Industry

The IT Industry has frequently re-engineered itself as technology has become more central in our lives. Our role has been to develop different retail strategies that have impacted on store performance regarding sales and environmental practices.  

Other Sector Experience

Our Colleagues have worked in or in association with a fantastic range of businesses across many sectors and this helps fuel our commercial drive across all projects.

This experience extends to the sectors listed below and as our business grows this list is by no means definitive...

And from research to solutions we have delivered on a global, European and country wide basis.